Inspiration Team Website Creation
Focus: UX & UI, human-centric design
Challenge: Create a site supporting an initiative to strengthen partnership between the company and their customers. Business Development at Ardent Mills desired way to speak more directly with their customers. They came to Celtic Chicago to develop a site that functioned as both a communication tool and a repository of thought leadership, strengthening brand trust and improving customer relations.
Outcome
Award-winning design: Site won award from w3 Awards in “Corporate Communications for Websites” for its intuitive interface and thoughtful style.
Seamless User Experience: Clear visual hierarchy directed by user stories created an intuitive and user-friendly product.
Business Impact: The website contributed to an increase communications and sales between customer and sales team, demonstrating a tangible return on investment for the client.