Skills

UX/UI Design
Website analytics
HTML & CSS
Digital accessibility
Product management
Email design & management
Print design
Social media management
Photo and video editing

Programs

Adobe XD
Photoshop
Illustrator
InDesign
Premier
Figma
Slickplan
GA4
Looker Studio
Power My Analytics
Umbraco
Sitecore
Drupal
Wordpress
Wix
HubSpot
MailChimp
Constant Contact
Google Drive
MS Office

Experience

Manager and Designer, Sacramento Avenue || May 2024-Present

Digital Product Specialist, Celtic Chicago || April 2023-April 2024

• Managed redesigns for 22 websites. Top product manager for customer satisfaction at Celtic.

• Pioneered a Product Design Process, including design systems and pattern libraries, that clarified responsibilities among key strategists and designers across several departments.

• Constructed wireframes for a customer success tool. Design won award from w3

• Wrote user stories and user flows to clarify functional and non-functional requirements to prevent waste of development time and improve user experience

• Developed and reported quarterly on website analytics dashboards, used Google Analytics & Looker Studio, drove customer content optimization decisions

• Rearchitected online product catalog for chemical company website with 500+ products, improved site engagement time by 20%

• Led Accessibility Program in the design process, ensuring compliance with WCAG standards and guidelines

• Collaboration: No one works in a silo. Communicate with Creative and Brand managers to identify content optimization opportunities.

Digital Project Coordinator, Celtic Chicago || July 2021-April 2023

• Coordination: Assist in concepting web strategies and fulfillment during site map and content outline phases

• Content Management: Upload content to Content Management Systems such as Sitecore, Umbraco, and WordPress

Marketing Coordinator, Villa St. Benedict || Oct. 2019-July 2021

• Advocated for the creation of a website analytics dashboard to track website traffic and user task completion

• Developed and executed a social media campaign that increased engagement of clients

• Develop numerous marketing initiatives, including newsletters, email marketing, print and online ads, social media campaigns, and flyers

• Filmed and photographed over 200 static and video assets for public campaigns ensuring consistent branding

Marketing Specialist, Smile Studio 87 || July 2018-Oct. 2019

• Designed a marketing campaign and created both digital and print media that increased revenue for that product by 20%

• Increased client acquisition by 14% through the use of new marketing channels and optimized current marketing channels

Education

Bachelor’s of Arts in Psychology, Benedictine University